Facebook, Twitter, Instagram, Tumblr, Pinterest, LinkedIn, SnapChat… the average person spends an enormous 60 minutes a day on social networks, according to The Independent. And the majority of us are exhausted from not only keeping up with the constant stream of notifications and latest gossip, but also from the time and energy we spend carefully curating our own online, personal brand.
Now that I am back in the UK, I can often be found on a Sunday evening chatting on Skype with my friend Niamh, bewailing the modern state of affairs, and last weekend was no exception. It seems that our conversations in England are little different from our conversations long-distance. They still end up with me complaining about the phenomenon I call iADD: information attention-deficit disorder.